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Cold Chain Under Pressure: Meeting the Needs of Healthcare, Retail, and Discerning Consumers 2025-08-13



-Food industry: Fresh food has extremely high requirements for cold chain logistics, such as transporting and storing fruits and vegetables under specific low temperature and humidity conditions to maintain freshness and taste. Meat and seafood pay more attention to the stability of freezing temperature to prevent spoilage. For example, the cold chain transportation of some high-end fruits requires not only temperature control between 0 ℃ -5 ℃, but also maintaining a relative humidity of around 90%. This requires cold chain logistics companies to equip themselves with professional temperature control equipment and moisturizing packaging materials

-The pharmaceutical industry: The cold chain requirements for drugs and vaccines are more stringent, with extremely high precision and stability requirements for temperature, and real-time monitoring and recording of temperature data are needed to ensure the effectiveness and safety of drugs. For example, the cold chain transportation of COVID-19 vaccine requires the use of professional refrigerated trucks and refrigerated boxes, with the temperature controlled between 2 ℃ and 8 ℃, and equipped with temperature monitoring equipment and data tracking system, so as to check the temperature changes during transportation at any time

-Catering industry: Chain catering enterprises have high requirements for the freshness of ingredients and timely supply. Taking the delivery of hot pot ingredients as an example, cold chain logistics companies need to be able to achieve small batch and multi batch delivery to ensure that ingredients are delivered to stores in the shortest possible time, while ensuring that the quality of ingredients is not affected Pay attention to the changing trends of consumer demand

-Higher requirements for quality and safety: With the improvement of people's living standards, consumers are increasingly concerned about the quality and safety of food and medicine, which has prompted cold chain logistics companies to strengthen quality control and safety management. For example, in fresh food e-commerce, consumers hope to purchase fruits, meats, and other products that are not only fresh, but also free of pesticide residues, additives, etc. Cold chain logistics companies need to work closely with suppliers to ensure the quality of products at the source and strictly comply with hygiene standards during transportation and storage

-The pursuit of delivery timeliness: Today's consumers hope to receive goods faster, which puts higher demands on the delivery speed of cold chain logistics. Like some fresh food e-commerce platforms that promise delivery within 24 hours or even shorter after consumers place an order, cold chain logistics companies need to optimize delivery routes and improve transportation efficiency to meet consumers' expectations

-Personalized and customized service needs: Consumer demands are becoming increasingly diverse, and cold chain logistics companies need to provide personalized and customized services. For example, some consumers may wish to receive goods at specific times or have special packaging requirements. Cold chain logistics companies can provide corresponding services based on these needs, such as scheduled delivery, customized packaging, etc Adapt to the development needs of emerging business formats

-The rise of fresh e-commerce: The rapid development of fresh e-commerce relies heavily on cold chain logistics, and cold chain logistics companies need to deeply cooperate with e-commerce platforms to provide one-stop cold chain logistics solutions. For example, platforms such as JD Fresh and Tmall Fresh have a large number of fresh products that need to be delivered every day. Cold chain logistics companies need to have strong warehousing and distribution capabilities to achieve nationwide cold chain delivery and provide real-time logistics information query services, allowing consumers to understand the transportation status of goods at any time

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